Firm targets €40m audioguide market

A TOWN’S decision to position itself as a high-tech testing hub has helped an Irish firm target a global market worth €40 million.

High potential start-up In Hand Guides, backed by Enterprise Ireland, has spent the last few months testing new technology on the streets of Mallow, in north Cork, which will help it take its audioguides out of museums and on to the streets. IGH managing director, Trevor Winckworth, confirmed yesterday the trials have been a complete success.

“This technology advance will allow In Hand Guides target an audioguide market worth an estimated €40m at present and served by only a small number of companies,” he said.