Markets bullish and cows over moon about mobile app

INTERNET dating for bovines, cattle be the day! Actually, from early next week, it’ll be closer to reality than most of us would have imagined.

Kerry agri-technology company Dairymaster is about to launch MooMonitor, a mobile phone app that lets dairy farmers remotely monitor the amorous highs and lows of their cattle. Worn around the cow’s neck, the monitor follows their passions and gives the farmer a unique window into what has traditionally been a very! labour-intensive activity for farmers, watching for signs of what we shall politely call bovine bonhomie.

Dairymaster already has monitoring products which have been globally successful. This latest app-driven breeding breakthrough follows recent US-based pilot studies by Dairymaster signalling that many cattle have a very narrow fertility window — less than four hours for 15% of cattle, and less than eight hours for 30%.