Google in face-off with Facebook for social networkers

GOOGLE is taking yet another stab at social networking, as it tries to go up against Facebook in this wildly popular and lucrative segment of the internet.

This time the project is called Google+ and it aims to make online sharing more like real life.

Other social networking tools make selective sharing within small groups difficult. They don’t allow for the nuances that people are used to in offline communication and because they call so many acquaintances “friends,” said Vic Gundotra, senior vice president of engineering at Google.