Tobacco group promises smokers ‘safer’ products
Nicoventures Ltd, a new unit of tobacco giant British American Tobacco Plc (BAT), plans to develop tobacco-free nicotine products that will give smokers “much of the experience they expect to get from a cigarette”.
Nicoventures aims to provide smokers with a range of alternative products — currently unavailable on the market — that will offer the experience of a cigarette but without the serious health risks.
