Mail ‘will not repeat Tribune masthead stunt’

THE Irish Mail on Sunday has said it will not be repeating last weekend’s stunt of selling copies of the paper using the Sunday Tribune’s masthead and design.

The paper has endured a torrent of criticism after its “marketing exercise” aimed at capturing readers of the Tribune, publication of which was suspended when it went into receivership a week ago.

Lawyers for the Tribune also threatened to get a court injunction preventing the Mail imitating it again if its management failed to give a formal guarantee by yesterday afternoon not to repeat the exercise.