Mail defends masquerading as Tribune in marketing stunt

THE Irish Mail on Sunday has defended a marketing stunt denounced as shameless after it tried to cash in on the anticipated demise of its Sunday Tribune rival.

The Mail yesterday printed copies wrapped in a cover designed to look like the Tribune, using its masthead, after printing of the Tribune was suspended while a receiver attempts to find an investor for it.

Tribune editor Noirín Hegarty angrily attacked the Mail, accusing it of jeopardising the Tribune’s attempts to save the newspaper and its 43 staff.