Waterford targets British tourists

WATERFORD is the subject of a promotional drive by Tourism Ireland targeting 440,000 people in Manchester and Luton, who can avail of direct flights to the south-east gateway.

The email promotion plans to focus on the “ease of access and the great value fares on offer” to Waterford with Aer Arann flights.

Tourism Ireland in Britain focuses on a region-to-region approach to capitalise on the “excellent access links between specific areas of Britain” and the regions in Ireland, including the Aer Arann services to Waterford.