40% of teens own alcohol branded goods

FOUR out of 10 teenagers own alcohol branded merchandise and half of their favourite television ads are about alcohol, new research shows.

Alcohol Action Ireland (AAI) said the findings illustrate how deeply alcohol marketing infiltrates the lives of children.

A survey commissioned by the charity reveals that two out of three Irish adults back a minimum price for alcohol, with almost half saying they would buy less if the price was increased by just 10%.