Tourism Ireland using Lonely Planet nod to market city worldwide

TOURISM Ireland has outlined a raft of plans to market Cork city around the globe.

The agency, which markets Ireland overseas, said the strategies will help the southern capital make the most of its designation as one of Lonely Planet’s top 10 cities in the world to visit.

Its chief executive Niall Gibbons responded over the weekend to a letter from the city’s Lord Mayor Cllr Dara Murphy asking him to outline his agency’s plans for the city after the designation.