Log-cutting marks opening of Ikea

TRUE to its Scandinavia roots it happened not with the cutting of a ribbon but the sawing of log – Ikea Dublin’s general manager Garry Deakin extolling to hundreds of eager would-be shoppers the company’s “passion for home furnishings”.

Seconds latter an estimated 1,000 people, some having camped out the previous night, ran a gauntlet of cheering Swedish flag waving store workers to view the bookcases and sofas.

An ABBA cover band blasted out Money, Money, Money.