‘Big Switch’ advert in hot water

NOT quite the Big Swiz, nonetheless the Big Switch, Bord Gáis Energy’s customer recruitment campaign, has been rapped by the advertising watchdog for failing to clarify that its discounted price was for one year only.

It has also been criticised for telling customers there was “10%-14% off electricity costs” when in fact the discount applies to the unit cost of electricity and not the overall bill, which includes standing charges.

Yesterday the Advertising Standards Authority of Ireland (ASAI) upheld three complaints against Bord Gáis Energy’s Big Switch TV campaign, fronted by TV presenter Lucy Kennedy.