Bord Gáis vows to undercut ESB for three years

BORD Gáis has launched a major offensive to lure households away from the Electricity Supply Board (ESB) by entering the residential electricity business with a promise to undercut its rival for at least three years.

The gas company aims to take 2,000 customers a week from the ESB with a switch-over package that promises prices 10% lower than the ESB for the first year, and at least 5% lower in the second and third years.

Customers who switch to Bord Gáis and opt to pay their bill by direct debit will get a further 2% discount, while existing customers will get another 2% off.