Bubble bursts for Irish ‘MTV’ duo as ad revenue dries up

THE bubble has burst for two young Irish entrepreneurs who took on MTV.

But James Hyland, 24, from Mitchelstown, in Co Cork and his business partner, Dubliner Lee Walsh, have refused to let the recession get them down.

They pulled the plug on their 24-hour satellite TV music channel, Bubble Hits, at the weekend after failing to raise enough advertising revenue. Its website has also been removed.