Heineken ready to raise cost of drinks

PINT drinkers are to be hit in the pocket for the second time this year with the price of stout, ale and lagers all set to increase.

With Diageo confirming it is to raise the wholesale price of all its products — including Guinness, Smithwicks, Budweiser and Carlsberg — later this month, Heineken admitted it is likely to push up the cost of its beverage.

“The reality is Heineken is reviewing its pricing strategy,” said a spokesman for the company, which is responsible for Murphy’s Stout, Coors Light as well as speciality beers.