Sun cream ‘total protection’ claims are banned by EU

CLAIMS that sun creams provide total protection have been banned under new labelling rules that come into force today as sun seekers are warned the best way to enjoy the sun is from under a wide-brimmed hat.

EU’s Consumer Affairs Commissioner Maglena Kuneva has warned holiday-makers there is no such thing as a total protection or a complete sun block.

Manufacturers have now agreed to stop making these claims in their advertising and on their products, but Ms Kuneva urged consumers to get to know the facts about the dangers of getting a tan.