Rugby to boost city’s tourism

THE mid-west’s tourism promotion agency Shannon Development has linked up with Tourism Ireland UK in a major promotional campaign, based around the Heineken Cup final.

With all eyes on Cardiff, the tourism agencies are using the occasion to get a strong Limerick tourism message out to British and French fans.

The campaign involves the distribution of a specially-designed colourful postcard outside the stadium before the game, as well as in Cardiff pubs and clubs over the weekend.