Personal crash stories leave lasting impression

THERE were emotional scenes at the launch of a road safety advertising campaign in Dublin yesterday as the families of people killed in road accidents recounted their personal tragedies.

Road Safety Authority chairman Gay Byrne hugged the people featured in the ads as they fought back tears while watching the hard-hitting TV commercials.

Four ads, which began screening on TV last night, feature true-life accounts of road accidents as told by bereaved families coupled with photographs and video footage of the victims. Three of the ads contain moving accounts of the devastation felt by families at the loss of a loved one due to a car crash.