DIT uses YouTube to attract students

THE popularity of YouTube, Bebo and Facebook has been harnessed by one Irish college to market its third-level courses.

Many universities and colleges have forked hundreds of thousands of euro in recent years on radio and newspaper advertising to attract top school leavers. However, Dublin Institute of Technology (DIT) has used the hugely popular YouTube website to circulate a promotional video focusing on the social and sporting life it offers prospective students — virtually free of charge.

More than 5,000 people have watched the video since it was placed online 10 days ago, making it the most viewed video of all time on the site’s Irish education category.