Irish consumers most brand conscious in Europe

IRISH people are the most brand conscious in Europe, especially when it comes to clothes.

We are also the most brand loyal, preferring to stick with the same products rather than shop around.

Figures released yesterday by the international consumer think-tank The Future Foundation (Ireland) found that clothing brands are viewed as “important” by two-thirds of 15 to 24-year-olds in Ireland. Almost half of those aged between 25 to 39 and a third of 40 to 54-year-olds agree.