‘Superfoods’ face wrath of EU over marketing claims

COMMONSENSE has never been and never will be fashionable. Just mention the importance of a healthy, balanced diet to somebody and you’ll feel like your GP, your grandmother or, worse still, your mother.

Yet, in one of the great ironies of the Noughties, we have become obsessed with health. The generation who spent most of the ’80s and ’90s lining up G&Ts in Soho and New York wine bars or hoovering up speed in thumping dance clubs now rave about surfing, the triathlon challenge and organic food.

How many times have I choked on sarcastic smiles as some former college mate rants about the evil of supermarkets and how they “only ever eat organic”.