Unilever advertising puts the squeeze on skinny models

THE giant multinational Unilever — which owns HB, Flora, Knorr, Sunsilk and Persil among other well-known products — has placed an advertising ban on skinny models.

Unilever has “adopted a global guideline that will stop the future use of size zero models or actors in its advertising,” the company said yesterday.

Going one step further, the company will restrict its marketing to children between six and 11 years of age to include only healthier foods and beverages.