Retailers’ egg-cellent deals lure Easter shoppers

CONSUMERS are reaping the benefits of an Easter egg price war as stores sell the treats at rock-bottom prices to win a share of the season’s €30 million chocolate market.

Supermarkets are offering three eggs for as little as €4 to consumers who will munch their way through an estimated one million kilogrammes of chocolate this Easter — including six million eggs.

Now Ireland’s big three supermarkets — Tesco, Dunnes and SuperValu — are all piled high with cut-throat offers designed to pull in the punters to do the rest of their Easter shopping.