K is for Kerching! as merchandisers soak up a deluge of Ryder Cup dollars

THE sign in the shopping area said it all: “Apologies — merchandise drop-off is full”.

K is for Kerching! as merchandisers soak up a deluge of Ryder Cup dollars

It was only lunchtime, but already the Ryder Cup was overflowing with dedicated shoppers, buying all round them to the extent that there was no more room in the storage area for those who wanted to drop off their bags and take in a little golf — or just shop some more.

That’s where DHL come in. The international courier service are running a fast-paced production line in packing, weighing and dispatching newly bought gifts and goodies to the folks back home. You buy ‘em, we ship ‘em — it’s a partnership made in purchasing heaven.

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