Ruling on tarots could cost TV3 lucrative sponsor

TV3 could lose the sponsor of its high-profile breakfast show, Ireland AM, following a recent decision by the Broadcasting Complaints Commission over the promotion of fortune-telling services.

The station yesterday ran several ads promoting a tarot card-reading service called 7th Sense, despite a BCC ruling that such commercials were in breach of broadcasting legislation.

7th Sense is the sponsor of TV’3 Ireland AM — the popular three-hour breakfast show hosted by Mark Cagney and Maura Derrane which runs Monday to Friday. Although TV3 declined to reveal the value of the sponsorship, it is estimated to be an annual six-figure sum.