Road safety TV campaign targets pedestrians

PAY attention or pay the price. That’s the message running through a new pedestrian road safety campaign screened on TV for the first time last night.

So far this year 75 pedestrians have been killed on our roads - and one quarter were under 25 years of age.

The two commercials, sponsored by AXA Insurance, were jointly developed by the National Safety Council and the Department of the Environment in Northern Ireland.