Standards authority to view mortgage ad

AN advertisement showing a son asking his father for a €20,000 loan to help him buy his first house is to be examined by the Advertising Standards Authority this week.

The EBS advert promotes the building society’s Familyfirst mortgage that targets parents who want to help adult children buy a home.

The EBS will allow parents to borrow against the value of their own home to raise a deposit for their children, but the mortgage has been widely criticised by parents.