Decline in radio listeners blamed on MP3s

CONTRARY to what a famous pop song of the late 1970s might suggest, MP3s rather than video may have killed the radio star.

Today’s Joint National Listenership Research (JNLR) figures will be eagerly scanned by station bosses and advertising professionals to see if a decline in radio audiences over the last year has been arrested.

There could be several reasons for the drop-off but many believe the popularity of MP3 players, like the iPod, is a key factor.