Big brands on drive towards sustainability
Back in 2005 at the World Expo in the Aichi prefecture in Japan, just east of Nagoya and very close to the city named after the giant car manufacturer which has its home there, some 22 million people passed through the gates to see what the future of the world the held in store for us.
It was only fitting that the proximity of Toyota city meant there was a very substantial input into the global exposition from the carmaker of the same name and especially so as Shoichiro Toyoda, the then Honorary President of the Toyota Motor Corporation, was also the president of the host organisation, the Japanese Association for the 2005 World Exposition.
