Mercedes looks to entice a new audience

For much of the 137 years or so that Mercedes-Benz has been active on the planet, its products appealed largely to a more sober and mature type of clientele.

Even despite the ‘Oh Lord Won’t You Buy Me A Mercedes-Benz’ incantation from the late counter-culture heroine Janis Joplin, the German car maker never really cracked the ‘yoof’ market.