One of Ireland’s largest retail motor groups is going digital

Windsor, one of Ireland’s largest retail motor groups, has become the first Irish car dealer to launch an online sales platform for consumers who want to buy, finance and trade in cars without visiting a sales showroom.

The launch of the direct sales channel is a significant milestone for the Irish car industry and a pioneering step forward for Windsor who sell over 12,000 new and used cars a year across 15 dealerships nationwide, earning €250 million in annual turnover.

Windsor is an authorised dealer for Nissan, Renault, Dacia, Opel, Peugeot, and Mazda.

“Digital is re-shaping the future of car sales and the car showroom as we know it,” said Peter Nicholson, Managing Director at Windsor.

“We are moving with the times and so are our customers. Thousands of motorists are visiting www.windsor.ie each day and we have just sold our 100th used car online. This is very reassuring as we move ahead with the development and full roll-out of our online sales platform.”

Windsor has invested more than €1 million in the development of its digital infrastructure to complement its traditional showroom sales model. The next step in the evolution of the the Windsor website is to sell new cars online across the authorised brand range.

“Our research shows that 86% of car buyers do at least half their vehicle research and shopping online and that 42% of buyers are willing to buy their next car online. 70% of buyers are confident to apply for car finance online. It is clear where the car industry is heading and we are responding to what customers want,” said Mr Nicholson.