AMG sales increasing here
The family of high-performance AMG models — the AMG GT Coupé, Roadster, and GTR were revealed recently — is likely to become a bigger part of Mercedes’s model offering here in Ireland, says Mercedes sales manager for passenger cars, Ciaran Allen.
AMG models are performance-bred and based on Mercedes’ long-standing sporting pedigree and its involvement in Formula 1 racing, and demand for the iconic AMG badge continues to grow.
This is evidenced by the demand on production and the increases in manufacturing output, which are in excess of 100,000 units per annum.
Appealing to what Allen says is a “younger, sportier market,” the AMG range constitutes one of three ‘sub brands’ developed by the luxury manufacturer — others being the Maybach ‘super luxury’ models and a new, eco-friendly, EQ Electric range — each one of which will increasingly develop its own individual and distinctive persona.
Envisaged for AMG is a four-tiered product programme, beginning with an AMG Style Line Package. Here in Ireland, this gives E-Class customers an entrée into AMG family ownership for just €3,000 above the standard E-Class model price.
Moving upwards through the range, other AMG family members are the high-performance AMG43, AMG63, AMG 65, and two-seater AMG GT.
In line with the trend internationally, Mercedes-Benz in Ireland is enjoying what Allen calls “a good enquiry level,” reflecting “the improving situation within our economy generally.”
He expects this situation to be reflected in the emergence of what might be termed an AMG ‘corner’ within dealer showrooms, where prospective customers can view models and be received
by AMG-trained sales
personnel.
