Mercedes pick-up truck is a revelation to drive

Mercedes-Benz reckons it has found a new niche in the pick-up truck segment. Darren Cassey heads to Wales to see if it’s a niche worth filling

There aren’t many niches left to fill in the automotive world these days — we have SUVs styled like coupes, and off-road spec city cars, for example. However, Mercedes-Benz reckons it’s found a new one, that of the premium pick-up truck.

Its argument is that more and more people are buying pick-ups for personal use, so there’s a market for a truck that’s a bit less utilitarian than what’s currently out there.