Why Alfa’s rivals will eat their hearts out
For diehards, the heart wins this argument, and while Alfa Romeo has always had a lot of dyed-in-the-wool fans, their numbers have never been enough to make the enterprise profitable. Consequently, the feted, but flawed, Italian marque has, sadly, for much of the last 40 years, been under pressure to turn a profit.
I’m relatively old now, but one of the continuous threads running through my life is curiously Italian: I have no known Italian bloodlines and my only — ephemeral — connection to Italy is a love of the place itself, the food they produce and, above all, their cars.
