Renault's grand Coupé is a winner by any name

What’s in a name? When it comes to the hard sell, pretty much everything.

Steve Jobs stuck to his guns despite legal threats from the Beatles when choosing Apple. Richard Brandon was adamant when he chose Virgin.

It’s the first thing consumers look for. It has to be catchy (pronounceable helps), have some sort of meaning, evoke emotion, make people want to say it out load, resonate, and most importantly be memorable.