All new Land Rover Discovery pushes brand upmarket

WE like to do things scientifically here at Examiner Motoring, especially when it comes to the likely popularity of a car which has in previous incarnations enjoyed wildly iconic status among a welter of loyal and dedicated fans.

The car of which we speak is the new Land Rover Discovery and for the many dedicated followers of the model, the arrival of a new one is as significant an occasion as the arrival of their first-born.

The squared-off tank-trap buster which was the last ‘Disco’ was a massively popular SUV and the motor of choice for those denizens of the upper middle class who demanded genuine mountaineering and horse-box towing abilities along with near impossible practicality.