Iconic branding adds style but also the price on new Mini version

It is very appropriate that for its latest Mini design incarnation that the brand has decided to hark back to its historic roots to invoke a car which was probably one of the most historically important motor cars of all time — the Austin 7.

Aside from the fact that the original Austin 7 did as much if not more to bring motoring to the masses in this part of the world as the Model T Ford, the name became so influential that it was also used to label the very first Mini ever built.

Indeed when the Mini was originally launched in 1959, the Austin 7 name was still so powerfully evocative in the public mind that it was chosen as the name for the revolutionary small family car. History proves that the Mini name would be the one that took root in worldwide consciousness and it was the long standing power of that brand which h would ultimately persuade BMW to buy it.