Ford Ireland director named Business Person of the Month

Ciarán McMahon, chairman and managing director of Ford Ireland, has been named Business Person of the Month by Newstalk’s Down to Business.

Presenter Bobby Kerr said he and his fellow judges were impressed with the recently launched Unlearn Ford campaign, with its aim to make consumers think differently about Ford and its vehicles.

The judging panel cited Ford’s novel approach through the campaign in appealing to a new type of consumer who may not have considered Ford in the past.