Mercedes E-Class is a classy new outlook on executive style

With the next BMW 5 Series over 12 months away, the launch in Ireland this week of the new Mercedes E-Class is set to give the Stuttgart manufacturer a headstart in sales.

Described as the brand’s most important model introduction this year, the new E-Class has already been the subject of record levels of pre-orders and is expected to become the clear leader in the medium-sized executive segment.

The E-Class is now in its 10th generation — going all the way back to the W120 ‘Ponton’ version in 1953 — and some 13m units have been sold since then. Mercedes says the model lies at the very heart of the company’s activities.