French flair to the fore in the new DS3 Cabrio

What’s new? The DS brand is one of the youngest and least-understood on the roads. Intended as an upmarket spin-off from Citroen, DS began life selling upgraded versions of existing models from the popular French carmaker.

Now, though, it has truly begun the process of building its own name, identity and style — the latter being immensely important to this fledgling carmaker.

One of the company’s aims is to tap into the idea of French luxury. It does this by using high-end materials, including innovative aesthetic features, and emphasising individuality and customisation. The latest addition to their stable is the DS3 Cabrio, a stylish little roll-top that will compete with the likes of the Mini Convertible.