Revamped Kia Cee’d has plenty of bells and whistles for the money

The names Peter Schreyer and Luc Donckerwolke might not mean much to the average Joe or Josie, but in the world of automotive design, they are hallowed legends.

Both men — German and Dutch respectively — learned their trade within the VW Group, Schreyer mainly with Audi and Donckerwolke with Bentley, Lamborghini, and Audi.

They are now the men in charge of design at the Korean manufacturer Kia and in recent times, such was Schreyer’s success in turning the company’s products from bland, anonymous Asian nondescripts into modern and innovative eye-catchers, he was recently appointed to head up the design function at sister company Hyundai, so jealous were they of his achievements.