Ford release new Vignale cars

Ford has revealed a number of new Ford Vignale vehicles and exclusive customer services that the company says will enhance the upscale product and ownership experience.

Ford unveiled the new Ford Edge Vignale — the company’s first entry into the upscale SUV market in Europe — and the new Ford S-MAX Vignale.

Prices for the Ford Edge Vignale will be announced later this year, while the S-MAX Vignale is available to order now.

In addition, revealed for the first time was the Ford Mondeo Vignale five-door model that will go on sale in 2017, and a concept version of a forthcoming Ford Kuga Vignale.

Ford also debuted new design options that from next year will enable customers to further personalise the exterior styling of the Ford Mondeo Vignale and Ford SMAX Vignale.

The expanded Ford Vignale model range will be available to order at FordStores across Europe, and at customers’ Ford retailer of choice. FordStores incorporate dedicated Vignale Lounges that deliver a personalised purchase experience supported by a Vignale Relationship Manager. Ford already has established 300 FordStores and expects to complete its roll-out of 500 early next year.

Ford also is introducing a new travel, event and lifestyle service that will offer Ford Vignale customers valuable offers and access to travel and lifestyle activities, including hospitality experiences at the Chelsea Flower Show in London and the F1 Monaco Grand Prix, and access to VIP premieres at the Cannes Film Festival.

“Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70 per cent of all sales,” said Jim Farley, Chairman and CEO of Ford of Europe.

“With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service. That’s why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-MAX, with Kuga to come soon after.”