New-generation Mercedes-Benz A Class is young, willing, and still able to wow

Youth, as George Bernard Shaw so accurately asserted, is wasted on the young. For car manufacturers, however, supplying the youth of today with fantastic things whereby they can flaunt their well-being and, let’s face it, their youth, is something which presents a variety of problems.

Creating something which young people desire — crave, even — is not the easiest of tasks given the vicissitudes of style and fashion and the vagaries of taste, but it is something they have to try and do because the nature of the market is such that young people count for a helluva lot of sales in any given market and a failure to be competitive in catering for younger tastes is potentially disastrous.

Being at a stage in life whereby I can truly appreciate the veracity of Shaw’s words, I think it is pretty safe to say that younger generations rarely appreciate things for what they are, instead simply expecting them to deliver in spades that which they want any given item to do for them. Only natural, then, that there is often little appreciation of the generations of work which actually went into making them in the first place.