Ford’s car-sharing goes public

The Ford Motor Company says it will begin making its London-based GoDrive car-sharing service available to the public.

The service offers affordable access to a fleet of cars for one-way journeys, with easy parking throughout the city.

The project started as one of 25 experiments that form Smart Mobility, Ford’s technological progress in connectivity, mobility, autonomous vehicles, the customer experience and big data. The pilot was called City Driving On-Demand. The application being introduced to the public is called GoDrive.