Opel’s new Adam rocks, and it rolls too

WHEN it comes to dumb product names, the automotive industry has had its fair share of gems.

Opel’s new Adam rocks, and it rolls too

Isuzu’s Mysterious Utility Wizard (I kid you not) illustrates a peculiarly Asian ability to truly get something lost in translation, while something like the Studebaker Dictator vividly illustrates an American talent for seamlessly demonstrating crassness and insensibility in equal measure.

Us Europeans are not immune to howlers either. Audi’s adoption of the E-Tron handle for its hybrid vehicles is very unfortunate as ‘etron’ translates from French as ‘excrement,’ while Renault found to their embarrassment that the Koleos name it gave its 2007 SUV translated into ‘testicle’ in Greek.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

Revoiced

Newsletter

Sign up to the best reads of the week from irishexaminer.com selected just for you.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited