Nissan’s new ‘focus’ is the hatch market
Nissan is now eyeing that action. In the 10 years since it last competed in the segment, it has learned from its success in the SUV market. Nissan knows that against such stiff competition, it has to bring something extra to the table.
Understandably, Nissan has taken a few style tips from the Qashqai. The Pulsar is higher and longer than the standard hatch, with the back similar to that of its bigger, SUV cousin.
Its looks won’t appeal to everyone — it’s more quirky, than appealing. I couldn’t make my own mind up — but that’s probably because the model I tested was covered in promotional stickers and looked like it might have been stolen from the set on Need for Speed 7.
This is where the Pulsar has the edge. This is the big selling point. This is where the car will appeal to families — the main target in this segment.
The Pulsar is noticeably higher on the outside, but it’s only when you sit in that you appreciate the spaciousness of the cabin. There’s ample leg and head room in the front, with enough room in the back to challenge most saloons. Throw in a class-leading 385 litres of boot space, a very generous infotainment system and other kit, and you begin to see the appeal.
Nice to drive, overall, for what is essentially a family-friendly car. The model tested was a 1.5-litre, six-speed diesel, but there is also the option of a 1.2-litre petrol.
The ride is good, with excellent visibility. I liked the high driving position, with the display and dash simple and clean.
Again, another selling point, with very generous standard equipment levels, including 16” steel wheels, 5” information display, stop/start system, cruise control, tyre-pressure monitoring system, front and rear electric windows, Bluetooth, and six airbags.
The SV trim (as tested — which adds €1,400 to the bill) — includes alloy wheels, an auto-pack, lights, wipers, etc, interior SV trim and leather steering wheel and gear knob.
For an extra €400, you get forward emergency braking, for €500 LED lighting, and for €800 Nissan Connect and a rear-view mirror.
The SVE range — which adds €2,800 to the price — gives you the kind of kit you’d normally only find on more expensive models, with the option of leather seats for an extra €1,200, but that price is still below many of its competitors.
Ford and VW drivers tend to be very loyal — but there are enough floating buyers who will be tempted by the Nissan brand, if the success of the Qashqai is anything to go by.
Looks-wise, it trades heavily on Nissan’s range of SUVs, but with an attractive price range, frugal running costs and enough space and practicality to satisfy the most demanding of families. The Pulsar will make room for itself, despite the crowd.
Interesting.
A re-union band, it would be Take That — looks a little odd, solid as ever, and enough in the tank to appeal to a new audience.
AT A GLANCE
Nissan Pulsar SV
From €19,995 (€22,995 as tested)
1.5 litre diesel unit producing 110bhp
6-speed manual
Top speed 190kph
3.6l/100km
180 Band A2
If space and price are top of your shopping list, the Nissan Pulsar is well worth a look, even in a very crowded hatchback market.
