Kia unveils latest concept car
Featuring bold, coupé- inspired styling and a minimalist, driver- focused cabin, the Kia Novo hints at the design direction for the brand’s next- generation compact vehicles.
Taking its name from the Latin ‘novatus’ (meaning renewed or refreshed), the Kia Novo concept is aimed at modern urbanites with stressful jobs and frantic schedules.
Interpreted by Kia’s designers, the name ‘Novo’ represents the concept of making something new and fresh.
The Novo establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next.
‘Novatus’ also provides the origin of the word, ‘innovation’, which the Novo concept brings to life with innovative styling and high-tech interior features.
The Kia Novo takes inspiration from classic, traditional craftsmanship and design, and reinterprets it for the 21st century using modern materials and cutting-edge production techniques to create a sharp, dynamic body over a state-of-the-art powertrain.
