Lotus Evora evolution

All car companies, including unconventional specialists like Lotus, always make the most ingenious use of their resources, notably around the time of new car launches.

One such example is the exciting Lotus Evora 400 supercar which was unveiled at the Geneva Motor Show recently.

With a maximum speed of 300km/h and acceleration 0-100km/h in 4.2 seconds, the Evora 400 is the fastest car in the Lotus range.

With benchmark handling capabilities and a pure driving experience, it is lightweight and efficient and the envy of the supercar scene.

So a thought-provoking launch campaign needed to be developed to direct new customers to this thrilling new offering.

The solution lies in an ingenious online game, accessed through both the Lotus website and ‘teaser’ banner advertisements.

By clicking on the banner, which displays a photograph of the Evora 400, a challenge is offered: “Can You Handle It?” along with the instruction to ‘rollover to discover’.

The player is confronted by an opportunity to “take the Lotus Evora 400 agility test” — a timed challenge based on reaction time tests carried out in fighter pilots selection programmes.

Then, prompted by the onscreen command “see if you’ve got what it takes”, the player continues, and moving the cursor over an object starts the timer.

The test and the fun then starts.

But, should the player fail, another unconventional statement highlights that the player is ‘pretty good, but perhaps a Bavarian cruiser would be more comfortable?’ — it is as unconventional as Lotus has always been — and the line #itsnotforyou a good natured ribbing to an underperforming participant.

The goal is to qualify for an early testdrive of the new Lotus supercar, to experience its pure driving agility, which any red-blooded individual is certain to want.

The Lotus #itsnotforyou game can be played at lotuscars.com and via facebook.com/LotusCars.