Renault announce Kadjar model

As Renault continues its offensive on the crossover market, the company has announced initial details of its new Kadjar model, its’ first C-segment crossover.

Although the company has not told us too much about a machine that will be fully unveiled at the forthcoming Geneva Motor Show, it has spoken about the origins of the curious name.

Apparently the name Kadjar is built around ‘Kad’ and ‘Jar.’ Kad is inspired by ‘quad’ - representing a go-anywhere four-wheeled vehicle, while ‘Jar’ recalls the French words ‘agile’ and ‘jaillir’ representing agility and suddenly emerging from somewhere. The sound and spelling of the name, we are told, have an exotic feel which suggests adventure and discovering new horizons.

Kadjar is also the name of the teaser campaign that will enable customers to discover the new Renault through the social media.

From last Monday, Renault has been particularly active on social media to present the world of the Kadjar. New photos and videos will be posted daily before the wraps come off the Renault Kadjar completely next Monday, February 2.