Ford sales’ push

As the January new car market draws near, Ford has announced an exciting range of offers, plus a new deal that will give owners of vehicles up to 10 years old the opportunity to ‘swap’ their car for a new 151 Ford model and receive a special one-off bonus of €1,500.

The 2015 Go Further Sales Event offers substantial discounts on a range of new Ford models including the country’s best-selling car, the Ford Focus, as well as Fiesta, B-MAX, C-MAX and Kuga. Plus each model comes with an extended five years full warranty. The event, which also includes a new ‘Swappage’ programme, runs until November 30.

Under the terms of the Swappage scheme, owners of vehicles registered from 2005 onwards can trade in against a brand new Ford at their local dealership. Customers will receive a special €1,500 ‘Swappage allowance’ on top of their current vehicle’s trade-in value and, according to the company, the offer is set to give a major boost to the January car market.