Ford sales’ push

As the January new car market draws near, Ford has announced an exciting range of offers, plus a new deal that will give owners of vehicles up to 10 years old the opportunity to ‘swap’ their car for a new 151 Ford model and receive a special one-off bonus of €1,500.

The 2015 Go Further Sales Event offers substantial discounts on a range of new Ford models including the country’s best-selling car, the Ford Focus, as well as Fiesta, B-MAX, C-MAX and Kuga. Plus each model comes with an extended five years full warranty. The event, which also includes a new ‘Swappage’ programme, runs until November 30.

Under the terms of the Swappage scheme, owners of vehicles registered from 2005 onwards can trade in against a brand new Ford at their local dealership. Customers will receive a special €1,500 ‘Swappage allowance’ on top of their current vehicle’s trade-in value and, according to the company, the offer is set to give a major boost to the January car market.

“There are a lot of people out there who are waiting to trade up to a new car but aren’t sure if the time is right,” said Eddie Murphy, Chairman and Managing Director of Ford Ireland. “Our ‘Go Further’ sale and Swappage scheme is aimed squarely at owners of cars up to 10 years old, and with the sheer value on offer we hope it will make ‘151’ car ownership a reality for thousands of motorists. Swappage could be the single biggest factor in getting people behind the wheel of a new car in 2015,” he said.