The upgrade packs are free and worth from €400 to €2,500, depending on the model.
Plans for 2015 also include a range of competitive finance offers, with APR rates of 1.9% to 5.9% available on PCP finance from Volkswagen Bank. VW says customers will get more Volkswagen for their money, with higher-spec and mid-range models available on lower PCP rates of 1.9 and 3.9%. This means that for some models the monthly payment is the same, regardless of the grade.
The company says this compares with variable rates of between 9% and 11% APR currently offered for car loans by the mainstream banks. Retail customers can also avail of three years’ free servicing on 151 cars ordered before November 30. Paul Burke, operations director, Volkswagen, said: “We have ambitious plans to grow our market share in 2015.
In order to bring our most competitive offers to consumers, we have reviewed our pricing across key models, and car buyers can now get a higher-spec model for less, if they visit their local Volkswagen dealer.” The Volkswagen Up! is now available for €12,895, or monthly payments of €139 at 3.9% APR, through a PCP plan with Volkswagen Bank Ireland.
The new-look Polo is available from €15,915, or €169 per month at 3.9% APR. The new model Passat, which will arrive in the Irish market in January, 2015, will be available from €29,690, or €329 per month, with the Volkswagen Golf available from €249 per month.
Volkswagen says that it has increased its market share to more than 12% in 2014 (August YTD), thereby outstripping Toyota by approximately 1,500 units. Volkswagen also tell us that 59% of private Volkswagen owners are now purchasing their cars through Volkswagen Bank finance.